Released: August 07, 2023
1. General information
Thank you for your interest in our offer and ALLEHERZEN GmbH (“ALLEHERZEN”). The protection of your privacy is very important to us.
Below we inform you in detail about how we handle your data.
Responsible party and contact:
The company responsible for processing your personal data is ALLEHERZEN GmbH, Alwinenstraße 3 in 65189 Wiesbaden, Germany, telephone: 0611 / 16 75 10 9-0, email: email@example.com.
If you have any questions or comments about data protection at ALLEHERZEN (for example, about accessing and updating your personal data), you can also contact us directly at firstname.lastname@example.org.
When you access our website or retrieve a file, data about this process is stored in a log file on our web server. In detail, the following data is stored:
– IP address
– the domain name of the website you came from
– the web pages you have visited in our offer
– the names of the retrieved files
– the date and time of a retrieval
– the name of your internet service provider
– and, if applicable, the operating system and browser version of your PC or terminal device.
2. IP addresses
We store IP addresses for a maximum period of seven days. The storage is done for data security reasons to ensure the stability and operational reliability of our system. We reserve the right to statistically evaluate anonymized data records.
3 Recipients of your personal data
3.1 Third parties and processors
For details, please refer to the detailed descriptions of data processing in this data protection information.
The processors mentioned in this data protection information have been commissioned by ALLEHERZEN and committed to ALLEHERZEN’s level of data protection and data security. As part of this obligation, it was stipulated, among other things, that the service providers only receive data that is required for the respective fulfillment of the order.
3.2 Recipients outside the European Union (EU)
ALLEHERZEN has individual services and performances carried out by carefully selected and commissioned service providers who are based outside the European Economic Area (“third country”), e.g. IT service providers, market and opinion research institutes and social media companies. In these cases, a third country transfer takes place.
Supplementary note on data transfer to the USA and other third countries:
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as a data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.
4. “Cookies” – information that is automatically stored on your computer.
When you visit one of our websites, we may place information on your computer in the form of a “cookie” that we will automatically recognize the next time you visit. If you do not want us to recognize your computer, please set your Internet browser to delete cookies from your computer hard drive, block all cookies or warn you before a cookie is stored. However, we would like to point out that the use and especially the comfort of use will be limited without cookies.
In the information on cookies from other providers or those set by third-party providers (see below), there is always a link through which you can declare your objection. In this context, the provider will set an opt-out cookie on your computer, which prevents further data from being collected. As long as you wish to maintain your objection, you should not delete the opt-out cookie. Insofar as this cookie is subsequently deleted by you, you must carry out the deactivation again. In addition, you can object to the collection and storage of data by many other services under the link http://www.youronlinechoices.com/de/praferenzmanagement at any time with effect for the future.
5. Notes on web analysis
In order to continuously improve and optimize our offer, as well as to display interest-based personalized advertising, we use the third-party web tracking and analysis services described below:
This website uses Google Analytics in conjunction with Google Tag Manager, a web analytics service provided by Google LL.C., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The statistics obtained enable us to improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.
The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DS-GVO. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. We point out that on this website Google Analytics has been extended by the code “_anonymizeIp();” to ensure anonymized collection of IP addresses. This means that IP addresses are processed in abbreviated form, which means that they cannot be linked to a specific person. As far as the data collected about you a personal reference, this is excluded immediately and the personal data is deleted immediately.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https:// www.privacyshield.gov/EU-US-Framework.
You can also prevent the use of Google Analytics by clicking on this link: Disable Google Analytics. This will save a so-called opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your terminal device, these opt-out cookies will also be deleted, i.e. you will have to set the opt-out cookies again if you wish to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/end device and must therefore be activated separately for each browser, computer or other end device.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. Through the integration of Google Ads, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is the possibility that Google learns your IP address and stores it.
You can prevent participation in this tracking process in various ways:
(a) by adjusting your browser software settings accordingly; in particular, suppressing third-party cookies will result in you not receiving third-party ads;
b) by disabling conversion tracking cookies by setting your browser to block cookies from the domain “www.googleadservices.com”, https://adssettings.google.com, which setting will be deleted when you delete your cookies;
c) by disabling the interest-based ads of the providers that are part of the “About Ads” self-regulatory campaign, through the link https://www.aboutads.info/choices, this setting being deleted when you delete your cookies;
d) by permanently disabling them in your Firefox, Safari, Internet Explorer, Microsoft Edge or Google Chrome browsers at the link https://www.google.com/settings/ads/plugin. We point out that in this case you may not be able to use all functions of this offer in full.
The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above is not opposed by any overriding interests on your part (Art. 6 para. 1 p. 1 lit. f DSGVO). You can find more information about Google Ads from Google at https://ads.google.com/intl/de_DE/ home/, and about data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org.
This website uses the remarketing function of Google. This function is used to present interest-based advertisements to visitors of the website within the Google advertising network. Cookies are used to recognize individual visitors when they visit websites that belong to the Google advertising network. On these pages, the visitor can then be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google’s remarketing function. According to its own information, Google does not collect any personal data during this process. The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above is not opposed by any overriding interests on your part (Art. 6 (1) sentence 1 lit. f DSGVO).
This site uses the tracking tool CrazyEgg.com to record randomly selected individual visits with anonymized IP address only. This tracking tool allows using cookies to evaluate in which way you use the website (e.g. which content is clicked on). For this purpose, a usage profile is displayed visually. Only usage profiles are created using pseudonyms. The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above is not opposed by any overriding interests on your part (Art. 6 para. 1 p. 1 lit. f DSGVO).
You can object at any time to the collection, processing and recording of the data generated by CrazyEgg.com by following the instructions at https://www.crazyegg.com/opt-out. Further information on data protection at CrazyEgg.com can be found at https://www.crazyegg.com/privacy.
Facebook Pixel, Facebook Custom Audiences and Facebook Conversion API
Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.
With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine you as a visitor to our website as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
We use the tracking tool Facebook Conversion API of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Facebook Inc. 1601, Willow Road Menlo Park, CA 94025, USA.
This is a data interface through which we transmit data about your user behaviour on our website to Facebook for evaluation. This enables us to show you advertisements that match your user behaviour on our website.
In connection with the Conversion API, we use the following data: Email address, telephone number, gender, date of birth, first and last name, city, state and country, postcode, user IDs, IP address, client user agent (the browser you use and your operating system), click IDs, browser ID, product IDs, advertising ID, Facebook login ID.
We transmit this data to Facebook. In the process, the data is also transmitted to Facebook in the USA.
There is no EU Commission adequacy decision for data transfers to the USA. Facebook ensures an adequate level of data protection via the EU standard contractual clauses. You can access a copy of the contractual clauses here: https://www.facebook.com/legal/EU_data_transfer_addendum
The processing of data by Facebook takes place within the framework of Facebook’s data use policy. Accordingly, general information on the display of Facebook ads, in the data use policy of Facebook. Specific information and details about the Facebook pixel and how it works can be found in Facebook’s help section.
EU-US Privacy Shield
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law.
The use of the Facebook Pixel and the storage of “conversion cookies” is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
Order data processing contract
For the processing of data where Facebook acts as an order data processor, we have concluded an order data processing contract with Facebook, in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.
6. General information on usage-based online advertising
Usage-based online advertising, also known as targeting, allows advertisers to identify the user when delivering an ad and assign it to a target group. With the help of this information, it is possible to display more relevant ads to the user. Usage-based advertising takes place in three steps: The collection of data via so-called tracking pixels, the storage and processing of log file information, and the ultimate use of this information in retargeting or lookalike retargeting. We would like to explain these steps in a little more detail below.
6.1 Use of tracking pixels on the site
Tracking pixels are small graphics on web pages that enable log file recording and log file analysis, which are used for statistical analysis. Tracking pixels write information to the cookie file in the user’s browser when visiting the website.
6.2 Storing log file information in the cookie file.
To record your user behavior, a cookie is stored on your computer when you visit our site. Cookies are small text files that are stored on the hard drive of your computer and allow a website to recognize your browser, but do not allow personal identification of you. Information is collected about your activities on the websites you visit (e.g. surfing behavior, sub-pages visited on the Internet, advertising banners clicked, etc.). All usage data is stored using a pseudonym, so that it is impossible to draw conclusions about your person and thus personal identification.
6.3 Use of Cookie Information for Retargeting and Lookalike Retargeting
The cookie with the corresponding information allows the anonymous recognition of the user’s browser and a corresponding retargeting on external websites.
Furthermore, statistical twins of the original cookie profiles are identified and addressed on the basis of the accumulated cookie information. This is referred to as lookalike retargeting.
The usage profiles made possible by this so-called retargeting technology are created in accordance with the legal provisions in such a way that it is not possible to draw conclusions about your person and thus personal identification without further ado. For more on the topic of usage-based advertising, see http://www.youronlinechoices.com/de/praferenzmanagement.
In the following, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. In the event that you subscribe to our newsletter, you agree to receive it and to the procedures described below.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services, selected projects and us.
Double-Opt-In and logging: The registration for our newsletter takes place in a so-called double-opt-in process. This means that after registration you will receive an email in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other email addresses. The registrations to the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, changes to your data stored with the dispatch service provider are logged.
Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter.
The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 para. 2 no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. DSGVO in conjunction with. § Section 7 (3) UWG.
The logging of the registration process takes place on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users and furthermore allows us to prove consent.
Cancellation/Revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove consent formerly given. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.
The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass this data on to third parties.
ALLEHERZEN takes precautions to ensure the security of your personal data. Your data is conscientiously protected against loss, destruction, falsification, manipulation and unauthorized access or disclosure.
9 Links to other websites
The ALLEHERZEN websites contain links to other websites. ALLEHERZEN is not responsible for the data protection strategies or the content of these other websites.
10. Your rights
In accordance with the statutory provisions (including any applicable restrictions from the DSGVO and/or the BDSG-neu), you may assert the following rights against us:
Thus, you have the right to receive information from us about your data stored by us.
Upon your request, we will correct the data stored about you if it is inaccurate or incorrect.
If you wish, we will delete your data, provided that other legal regulations (e.g. legal retention obligations) or an overriding interest on our part (e.g. for the defense of our rights and claims) do not prevent this.
Taking into account the legal requirements, you may request us to restrict the processing of your data.
10.5 Data transfer
You also have the right, subject to the legal requirements, to receive your data in a structured, common and machine-readable format or to transfer it to a third party.
Furthermore, you have the right to lodge a complaint with a data protection supervisory authority. You are welcome to contact our data protection officer first.
Furthermore, you may object to the processing of your data.
Right of objection
Insofar as we process personal data as explained above in order to protect our legitimate interests that prevail in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.
To exercise these aforementioned rights, you can contact us using one of the contact details listed in section 1.