Why we need agile products and services now to survive in the markets of the future
If we want to talk about agility, we should first clarify what agility actually means. The term was decisively coined by the "Manifesto for Agile Software Development" in 2001. What was initially limited to the area of software development has since gained weight beyond that. Agility is on everyone's lips today, and in the following we want to take a look at how we can make products and services fit for the coming years.
Why digitalization doesn’t really exist
Digitalization, also known as digital transformation, seems to hover over companies in Germany like a specter. Many managers feel overwhelmed by the complexity of the topic and would prefer to close their eyes to it. As a result, they are currently often hesitant to either continue with digitalization or even begin it at all. In addition to the budget and time factors and a lack of will to change, incorrect prioritization is the biggest inhibitor to operational modernization. According to a Bitkom study, every third company wants to cut back on investments in digitalization this year. But that would definitely be the wrong way to go. Instead, we should deal with the topic more intensively in order to take away its horror. That's what we're doing in this article.
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